UNDER ARMOUR, XTREME PROCISION, AND AMERICAN YOUTH FOOTBALL AND CHEER ANNOUNCE PARTNERSHIP
UA, XP, and AYF Committed to Changing the Culture of Football Through Fundamentals, Safety, and Character Development at Camp AYF XPerience
Baltimore, MD (February 6, 2015) – Under Armour (NYSE: UA), the global leader in sports performance and innovation, and Xtreme Procision, a state-of-the-art football training system developed by All-Pro LaVar Arrington, today announced American Youth Football and Cheer, the nation’s largest youth football and cheerleading organization, as a partner of Camp AYF XPerience.
This collaborative partnership is dedicated to encourage and enforce positive changes in the culture of football by focusing on fundamentals, safety, and character development.
Youth football players, coaches, parents, and administrators will have the opportunity to attend the Camp AYF XPerience, a specially designed camp to teach fundamentals using XP’s patent-pending evaluation methods and products. Education will also play a crucial role in Camp AYF Xperience utilizing XP Classroom, a program aimed to advance knowledge of the game and discussion surrounding critical topics such as concussion awareness and injury prevention, academics, leadership, game preparation, and social media responsibility.
“This new partnership between Under Armour, Xtreme Procision, and American Youth Football and Cheer is an exciting first step to change the culture of the game of football,” added LaVar Arrington, Founder of Xtreme Procision. “By focusing on fundamentals, safety, and education, we will in-time dramatically raise the standard of the game as we work together to pioneer and create a new brand of football for future generations.”
“Under Armour, XP, and AYF share the same collective vision of evolving the game of football by providing tools and resources to educate athletes at the grassroots level both on and off the field,” said Brian Cummings, Vice President, Team Sports Marketing, Under Armour. “Through this partnership with XP and AYF, we are able to protect football and its young athletes as we make the game safer for the superstars of tomorrow.”
Camp AYF XPerience will serve as the beginning of the road to the AYF/XP/Under Armour 8th Grade All-Star Game, where AYF’s players and cheerleaders will join the nation’s best high school football players at the Under Armour All-America Football Game in Orlando, Florida.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
About Xtreme Procision, Inc.
Xtreme Procision is a football training platform that features a patent-pending, body-mapping technology. XP takes a very systematic approach to teaching fundamentals and its philosophy is simple: make teaching and learning the fundamentals easier by adding visual aiming points. Xtreme Procision offers a complete array of easy-to-use football training products that help conquer the language barrier between coaches and players. XP was created to help unlock and tap into a players potential by teaching fundamentally sound techniques. Raising the standard of coaching, playing, and safety is our priority. The road to a better and safer game starts with learning the fundamentals. XP is the evolution of the way the game of football is played.
About American Youth Football
AYF is an independent 501 (c) (3) non-profit corporation that provides support services, training, scholarships, grants, community programs and tournaments to over one million members in 50 states and several countries worldwide. AYF is committed to giving back, and since its inception in 1996, has donated over $15 million dollars in grants and athletic products to communities that support youth football. AYF was the first national organization to offer all-inclusive football divisions, enabling every child an opportunity to play.