UNDER ARMOUR, XTREME PROCISION, AND AMERICAN YOUTH FOOTBALL AND CHEER ANNOUNCE PARTNERSHIP
UA, XP, and AYF Committed to Changing the Culture of Football Through Fundamentals, Safety, and Character Development at Camp AYF XPerience
Baltimore, MD (February 6, 2015) – Under Armour (NYSE: UA), the global leader in sports performance and innovation, and Xtreme Procision, a state-of-the-art football training system developed by All-Pro LaVar Arrington, today announced American Youth Football and Cheer, the nation’s largest youth football and cheerleading organization, as a partner of Camp AYF XPerience.
This collaborative partnership is dedicated to encourage and enforce positive changes in the culture of football by focusing on fundamentals, safety, and character development.
Youth football players, coaches, parents, and administrators will have the opportunity to attend the Camp AYF XPerience, a specially designed camp to teach fundamentals using XP’s patent-pending evaluation methods and products. Education will also play a crucial role in Camp AYF Xperience utilizing XP Classroom, a program aimed to advance knowledge of the game and discussion surrounding critical topics such as concussion awareness and injury prevention, academics, leadership, game preparation, and social media responsibility.
“This new partnership between Under Armour, Xtreme Procision, and American Youth Football and Cheer is an exciting first step to change the culture of the game of football,” added LaVar Arrington, Founder of Xtreme Procision. “By focusing on fundamentals, safety, and education, we will in-time dramatically raise the standard of the game as we work together to pioneer and create a new brand of football for future generations.”
“Under Armour, XP, and AYF share the same collective vision of evolving the game of football by providing tools and resources to educate athletes at the grassroots level both on and off the field,” said Brian Cummings, Vice President, Team Sports Marketing, Under Armour. “Through this partnership with XP and AYF, we are able to protect football and its young athletes as we make the game safer for the superstars of tomorrow.”
Camp AYF XPerience will serve as the beginning of the road to the AYF/XP/Under Armour 8th Grade All-Star Game, where AYF’s players and cheerleaders will join the nation’s best high school football players at the Under Armour All-America Football Game in Orlando, Florida.